You Already Have An Online Site, OR You Want An Online Website....Now What? YOU WANT CUSTOMERS!!!
Did you know that thousands of people a month are searching the internet for your primary keywords in your local area AND NOT A SINGLE ONE OF THEM CAN FIND YOU?
Every month you lose out on hundreds of prospective clients because your website is buried deep in the Google Search Engine results.
Some local businesses build a website just to be able to put it on a business card or to tell existing customers in case they ask. They simply don’t realize the potential a website has to grow a localized business when utilizing localized search. Localized businesses like dentists, hair salons, bakeries, restaurants, attorneys, mechanics etc…
We understand that a site has to actually be accessible in a number of ways to visitors that do not know who or where you are, but are looking for your products and services. We also realize that to be effective, a website or webpage has to make it’s location known to the customer before the desire or need of your products or services arises.
More importantly,we make sure your site is found by those that are most important to you, CUSTOMERS.
So Just How Can We Help You?
It’s important to track a few key website statistics on a regular basis and yet not get lost in a sea of numbers. We can help you with all of the following:
- Visitors (both new and repeat). This is the number of people who have come to your website for the first time or who are coming back for a second time. This is important, because it is the size of the pool of people from which you are trying to generate support. The larger the number of visitors, the more potential for local business.
- Action takers. This is the number of people who self-select on your website and do something to give you their contact information, or come into your business. They could be signing up for a newsletter, requesting more information, or viewing a video, but there must be a form where they give you at least their email address and sometimes additional information as well. This number is critical since your website engagement is a crucial source of future business.
- Conversion Rate. This is the percentage of your total website visitors who engage with your business. So, if you had 200 visitors to your website today, and you generated 3 newsletter sign-ups, that would be a 1.5% conversion rate. The conversion rate is important because it is telling you how efficient your website is at turning site visitors into supporters.
- Keyword Search Rank. For many nonprofit websites, the most efficient traffic and engagement will come from organic search. This is the traffic that comes from people searching on Google, MSN and Yahoo and other engines and finding your website in the results. We know how to get you to rank in the search engines for key terms related to your business, and know how that rank is changing over time – are you moving up or down – since that will determine the future success of your website visitors and online engagement.
- Mobile Marketing. An increasing number of consumers are searching for information while they are on the go. Instead of sitting down in front of their computers, they prefer to get the information they need wherever they may be. Thanks to GPS and Mobile Directory Assistance, they can do just that. Mobile Local Search is a concept that is growing by leaps and bounds…AND we can provide all your Mobile Marketing needs.
In a Nutshell, here is what we can provide for you:
- Initial Consult
We want to discuss your business with you before starting any work. Learning the terms for your particular business that are important to you and the regional areas where you do business will help us begin our research.
- Website Overview
We’ll check out the localized logistics of your existing site to analyze your current strengths and weakness so we know where to focus our regional efforts.
- Researched Road-map
After completing our regional research, we will create a roadmap outlining the steps that we will implement for local website success.
- Mobile Local Search
Cell phone and PDA users have shown great interest in having local information at their fingertips. We have listened and are ready to provide your customers all your local search information…offer coupons or other incentives to get them in your door!
- On Going Metrics
Search engines are always changing. As a localized client of U Marketing U, we’ll continually monitor your regional optimization, rankings and other key metrics to ensure that your localized site is consistently performing.
Let us help you get more local customers…contact us today!
