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Promotional and Advertising Copywriter’s Handbook, (Hardcover)

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Copywriter’s Handbook: A Practical Guide for Advertising and Promotion of Specialized and Scholarly Books and Journals (Paperback)

No description for this product could be found, but have a look over at Amazon for reviews and other information.

Ogilvy on Advertising (Paperback)

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”. 223 photos.

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the [...]

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (Paperback)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the [...]

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters (Kindle Edition)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the [...]