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Copywriter’s Handbook: A Practical Guide for Advertising and Promotion of Specialized and Scholarly Books and Journals (Paperback)

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The Everything Guide To Writing Children’s Books: From Cultivating an Idea to Finding the Right Publisher All You Need to Launch a Successful Career (Everything Series) (Paperback)

Surefire techniques to help you top the bestseller list! Whether you’re already published or just an aspiring writer with a dream, the children’s book publishing industry can be one of the toughest to crack. The Everything® Guide to Writing Children’s Books is the perfect handbook if you’re looking to create [...]

Successful Strategy Execution: How to Keep Your Business Goals on Target (Economist Books) (Hardcover)

Review
‘This is a very readable A- and relevant A- introduction to a key issue for strategy.’ – Professional Manager Magazine

This title in “The Economist” series illustrates how businesses can implement goals and strategies effectively. Syrett shows managers how to close the strategy-to-performance gap by improving communications, managing [...]