August 6, 2010 | Posted by umutkshr
Through the Customer’s Eyes uses broadcast quality vignettes of typical customer interactions to demonstrate right – and wrong – ways to manage service situations. By combining presentation and dramatization with interactive exercises and other activities, content is presented in an engaging informative manner. The final module of the series encourages a broader, more strategic perspective [...]
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Tags: Customer, Customer's, Eyes, Marketing, Module, Service, Strategic, Through, Tool | 
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August 4, 2010 | Posted by umutkshr
This digital document is an article from Food Processing, published by Putman Media, Inc. on November 1, 2001. The length of the article is 1255 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after [...]
Categories: Marketing Tips | Tags: Customer's, Experts, Know, Products", Suppliers, Their, They, What | No Comments »
July 29, 2010 | Posted by umutkshr
From Booklist Willingham, founder and CEO of Integrity Systems, Inc., has helped large organizations around the world (including Johnson & Johnson, IBM, and the Library of Congress) enhance their customer-service skills through his seminars and training sessions. The major tenet of his philosophy is that the success you achieve directly relates to the value that [...]
Categories: Marketing Tips | Tags: Business, Customer's, Grow, Integrity, Kindle, RightWatch, Service, Treat, Your | No Comments »
July 25, 2010 | Posted by umutkshr
What’s a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You’ll learn simple ways to get reliable customer value information–ina form you can use. You’ll discover how to use it to measure marketingeffectiveness, generate improvements throughout [...]
Categories: Marketing Tips | Tags: Customer's, Edition, Investments, Kindle, Long, Managing, Strategic, Value | No Comments »
July 18, 2010 | Posted by umutkshr
Review “The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn’t overwhelm you with theory or numbers. Case studies included throughout show you how effective a strategy can be or how [...]
Categories: Uncategorized | Tags: Brand, Builds, Captures, Customer's, Digital, Engagement, Intense, Internet, Marketing, That | No Comments »
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