Customer Equity: Building and Managing Relationships As Valuable Assets (Hardcover)

What’s a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured? This timely book provides a solution: a fully developed, highly practical new marketing system for measuring [...]

Managing Customer Relationships A Strategic Framework – 2004 publication (Hardcover)

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Public Relations in Schools (4th Edition) (Hardcover)

With chapter contributions by leading expertsPublic Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners [...]

Image Marketing: Using Public Perceptions to Attain Business Objectives [Illustrated] (Hardcover)

This text provides all the step-by-step guidance needed to create and market an image that will use public perceptions to build awareness, increase market share and attain business objectives. From the Back Cover In an era of instant celebrity and instant notoriety Image Marketing–managing styles and perceptions to match the demands of your public–has never [...]

Managing Customer Relationships On The Internet 2005 publication (Hardcover)

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