August 6, 2010 | Posted by umutkshr
The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book provides a comprehensive overview of both fundamentals and important recent developments in this fast-growing [...]
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Tags: Advantage, Competitive, Customer, Gaining, Marketing, Relationship, Retention, Satisfaction, Through | 
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August 6, 2010 | Posted by umutkshr
Through the Customer’s Eyes uses broadcast quality vignettes of typical customer interactions to demonstrate right – and wrong – ways to manage service situations. By combining presentation and dramatization with interactive exercises and other activities, content is presented in an engaging informative manner. The final module of the series encourages a broader, more strategic perspective [...]
Categories: Uncategorized | Tags: Customer, Customer's, Eyes, Marketing, Module, Service, Strategic, Through, Tool | No Comments »
August 2, 2010 | Posted by umutkshr
2nd revised edition explains how to maintain reliable customer service, deliver positive working relationships, solve problems and initiate and evaluate changes on a customer’s behalf. Examples and case studies throughout. Also covers criteria for NVQ levels 2 and 3. (more…)
Categories: Marketing Tips | Tags: Competitive, Customer, delivering, Edge, Managing, Relationships, Service, Successfully, Through | No Comments »
July 23, 2010 | Posted by umutkshr
Book Description The authoritative guide to the timely and business critical topic of marketing in the wireless realm In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of [...]
Categories: Uncategorized | Tags: Achieving, Advantage, Competitive, Marketing, Mobile, Paperback, Technology, Through, Wireless | No Comments »
July 17, 2010 | Posted by umutkshr
For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into ‘marketing miracles’ to gain a leading edge in today’s highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the ‘miracles’ happen naturally: sales go up, [...]
Categories: Marketing Tips | Tags: about, Customer's, Grow, It's, Marketing, Perfect, Sales, Through, Your | No Comments »
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