Stock Research Now Quicker, More Accurate With Expert Investor’s New Method
December 20th, 2007 by
Roy MacNaughton
So he conducted independent market research with qualified investors located in both the U.S. and Canada. He wanted to see if they had the same problems, perceptions, and need for a solution to this data quagmire and the time-consuming task of trying to manage or have input into the management of one’s own portfolio. Moreover, Campbell was also concerned about the data the average investor doesn’t get to see when making his/her own investment decisions. He obtained the help of a long-time market researcher to help him drill down to discover the real answers to his concerns. He was able to generate specific, relevant responses for his concept by employing ‘open-ended’ questions. ‘Responses that he would never have anticipated.
The proprietary research corroborated his earlier hypothesis: he reasoned that if he applied the same rules that a ‘company acquirer’ would, this might just be the model to follow that would lead to efficiencies and more accurate data…similarly as if you were acquiring the compnay from others. two distinct words kept coming to the forefront during the research with the prospective members: ‘independence’ and ‘transparent’. Respondents were emphatic in their belief that they would not believe or trust the site if it was being paid anything by the companies present on the site. So they are not. Not one penny is paid by any other company or supplier to the site. It is objective, plain and simple.
The research indicated these were the ‘hot buttons’ for the individual investors, their advisers, and analysts who were looking for a stock research site they could trust. Campbell then set about to build a site like no other. Beta testers and observers have told him that it is at least the second if not most sophisticated financial web site they have ever seen. (I’m not even close to being able to ascertain this myself…I just know that it works like crazy).
It has taken Ian Campbell nearly a year to organize his own initial observations, conduct research, lay out a marketing and web site plan; to build the site according to what the market has told him it wants and the gaps he discovered himself. Today, the proof is in the pudding.
©Copyright, Roy MacNaughton, 2007
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