Data Science for Business: What you need to know about data mining and data-analytic thinking

Data Science for Business: What you need to know about data mining and data-analytic thinking

Data Science for Business: What you need to know about data mining and data-analytic thinking

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the “data-analytic thinking” necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides

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Marketing Calculator: Measuring and Managing Return on Marketing Investment

Marketing Calculator: Measuring and Managing Return on Marketing Investment

Marketing Calculator: Measuring and Managing Return on Marketing Investment

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers’ “half of my advertising is wasted;

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Internet Marketing for Small Business (Internet for Business Book 1)

Internet Marketing for Small Business (Internet for Business Book 1)

Internet Marketing for Small Business (Internet for Business Book 1)

Written by Claudio Torres, author of the Best Selling “Digital Marketing Bible”, this is a practical guide to using the power of the Internet and social media to help your business.
Within these pages you will learn how to grow your business, promote your products, increase your sales and better serve your clients via the Internet.
You will learn how to use the Seven Strategies of Digital Marketing, a model for using the Internet and social media as marketing and


Childish Gambino – 3005

Childish Gambino – 3005
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Effective Search Engine Optimization on a Global Level

Effective Search Engine Optimization on a Global Level
You may have started your SEO efforts on a local level initially; however, lately, you may have been thinking that it is time to expand and go global. If your business is at a point where you have done all that you can do on a relatively small scale …
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The 4 Hardest Parts Of SEO
There is a lot of disinformation in the world of SEO. Scammers are very common. People who just don't know any better – that's common, too. But stop looking for the tricks, and rely on the people who will tell you how to do it by the book. Who are they …
Read more on Search Engine Land Russia Reports Demis Group as the Best Search Engine
Demis Group has been named the top SEO agency in Russia based on a rigorous examination of their offered solutions. The independent research team has named them due to their continued performance and their history of successful internet marketing …
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Transcendent Enterprise

Transcendent Enterprise Reviews

New York
37 W 26th St
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I have a excellent working relationship with Transcendent. They have completed numerous jobs for my company, and it has help me gain the promotion I needed….
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Last of Us, Remastered Sony PlayStaion 4 / Digital Download

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Chef Dowling discusses Michael Black & Jarrod Cash from Direct Results Marketing

Satisfied and happy client discusses his results from Jarrod Cash & Michael Black’s Marketing plan created for his business. Chef Dowling hired us to do a Di…
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Roku 3 Streaming Media Player

Roku 3 Streaming Media Player

Roku 3 Streaming Media Player

  • Faster and more powerful. With up to 1080p HD video* and extended-range, dual-band wireless performance for increased speed
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Roku 3 Streaming Player 1080p HD plus enhanced remote with headphone jack

Faster and more powerful than ever. Enjoy 1,800+ channels of movies, TV shows, sports, and more. Plug headphones into the motion-control remote to play games or watch late-night flicks without disturbing the household. Fully loaded with one-stop search, 1080p, dual-band wireless, Ethernet, USB, plus a free Roku app. The Roku 3—the new streaming standard. 1,800+ entertainment channels. Choose

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How Does Google Rank Local Businesses Using Google Places?

Google offers a free way for companies and consumers to list and find businesses in their area. This can be achieved with the new Google Places. This is convenient because regular Google results do not showcase all local locations. Google Places offers businesses the option to list relevant information about their company so that consumers can access this information on the web. Consumers have the option to view various businesses in their area, and compare and rate these businesses based on their specific needs.

How does Google rank all of these local businesses? Google uses a combination of factors to list and rank these companies. Google first considered relevance. This is how relevant the businesses are to what you are looking for. For example, if you are looking for book stores, Google considers book stores, and not other types of stores such as clothing stores. Google will only consider relevant companies based on your search. The next thing that Google considers is prominence. This is taking into consider how well known some businesses are than others. This is based on various sources on the web. A more well known book store, such as Barnes and Noble, would probably be listed before a smaller more uncommon book store. Lastly, Google considers the distance of the business from your search location. If you are for example searching for a book store near New York City, the closest book stores will be listed first. These are some of the factors that Google considers when ranking the Google local results.

Google Places is a great tool. Businesses have the option to market their business even more, with this free service. Businesses can claim their local listing for free, and can update all of the information found on their Places page. Companies can add their phone number, contact information, hours of operation, payment methods, photos, and much more. This can give an internet searcher all of the information needed in order for them to decide to use this business or service. Another great added feature that can benefit the web user is the use of reviews. Google lists any reviews that exist about a business. This can give a web user a better understanding of what other people think about a company, product or service. Not all Google local results showcase reviews. Many businesses do not take advantage of Google Places because they do not realize that it exists. Often businesses also do not realize that it is free. As more companies become aware of Google’s local search, web users will have an easier time choosing the businesses that they want to use.

Google Places recently introduced Hotspot. This is a more social way of viewing local results. Users have the opportunity to rate businesses both on their computers and mobile devices. Google Places will even suggest other businesses and places that consumers will like, based on their ratings and reviews. Consumers can also see if any of their friends have enjoyed an experience at a particular place. This is an extremely beneficial update to Google Places, because Google Places results can become more individually based.

There are many benefits to Google Places. Both web users and businesses can benefit from this service. By providing relevant results and information, users can better decide on the businesses that they want to utilize. Businesses can benefit by providing accurate information to perspective customers, and can also obtain more customers from this free form of advertising. Google Places will continue to grow and change for the better. It is truly a great addition to the regular search engine results that Google displays.

Fred Meek is a professional search engine consultant in Austin Texas. For more information on Austin Search Marketing or Local Search Marketing